Current Projects

Regional Media Landscape

(contact Persons: Günther Pallaver and Theo Hug)

The initiative plans a critical and reflective inquiry into the background structures and developmental tendencies in the regional media landscape. It is mainly interested in media institutions, PR strategies and program offers, the concentration of media and its effect on internal and external media pluralism, as well as forms of consumption and modes of reception. More specialized research questions will be directed at, for example, the regional newspaper market, local cultural and literary magazines, the media art scene, as well as educational media.

(Austrian Science Fund (FWF) - Project P21431, Prof. Dr. Theo Hug / Dr. Wolfgang Sützl)

The research project aims at a systematic and historical stock-taking of those forms of media appropriation whose chief characteristics include “incompleteness” and “openness” (Meikle 2002). “Popular media appropriation” is understood as the development, social re-interpretation and use of such incomplete and open media in a way that is not covered by formal social normative systems, leading to a potential of non-censorable publics. The project represents the first comprehensive work on a subject whose ephemeral character and roots in non-institutionalized settings has meant that it has remained on the margins of media studies.

Completed Projects

The Impact of Images—Image Competency

(Contact Persons: Barbara Huber and Christian Streng)

The planned project Multimedia Art as Critical Discourse in the Development of Visual Competency is primarily interested in analyzing moving images, particularly since print-based art studies and cultural agencies still have not done this specific art form justice. The goal of the project is first to collect the regional media art, make it accessible in a virtual and real media library and to network with similar projects nationally and internationally. The intention is to bring out a DVD- publication (‘Mediazin’).

Innsbruck Media Art Archive (MedienKunstArchiv.Innsbruck MKA.I)

(Heads of Project: Harald Stauber, Christian Streng)

The primary goal of the MKA.I, which was set up in the Art History Department, is to collect and document regional media art, videos, digital art works, recorded performances and events in order to process them for long-term archiving. The archive is to be made accessible as a digital database, above all, for media scholars, students and curators, as well as to be nationally and internationally networked with similar undertakings. Abstract

The History of the Tiroler Tageszeitung

(Head of Project: Helmut Reinalter; Financing: Moser Holding Company and the Tyrolean Science Fund; Duration: 2006-2009)

The print medium Tiroler Tageszeitung will be historically described and the social and journalistic significance as well as the impact of this medium will be analyzed on the basis of archive materials and interviews with contemporary witnesses.

Tyrolean Literary Magazines 1970-2005. Bibliography, Content Development and Archiving.

(Head of Project: Stefan Neuhaus and Ruth Esterhammer; Financing: Tyrolean Science Fund; Duration: 2006 - 2007)

The project is seen as an in-depth extension of the FWF-Project “Literary Magazines in Austria and South Tyrol 1970-2000” (Duration: 2004-2006). In this project, the systematic research of titles produced a list of 400 relevant magazine titles, of which a fifth can be accounted for in North, South and East Tyrol. These magazine enterprises are to be collected in a single publication, described and analyzed. The magazine analysis will be extended through interviews with editors, and through inquiries into the media landscape and cultural politics of Tyrol.

Global Media Generations 2000

(Head of Project: Univ.-Prof. Dr. Ingrid Volkmer, University of Melbourne; head of the Austrian Section: A. Univ.-Prof. Dr. Theo Hug; Duration: 2006-2009)

Volkmer, Ingrid (Ed.) (2006): News in Public Memory. An International Study of Media Memories Across Generations. Frankfurt/M. u. a.: Lang. (s. ).
Hug, Theo (2010): Media Memories in Focus Group Discussions - Methodological Reflections Instancing the Global Media Generations Project. In: Medienimpulse. Beiträge zur Medienpädagogik. Online available here.
For further information see here.

Further Projects and Initiatives

The Semantic Technology Institute (STI ) Innsbruck (former known as Digital Enterprise Research Institute - DERI , Director: Dieter Fensel) is the most prominent partner in the area of media and technology . It was initiated at the Leopold-Franzens University in Innsbruck in 2002, given the status of an independent department in January 2006, and, in the meantime, has been able to establish itself as an internationally acknowledged research institute. Among other things, technologies developed by STI are used as basis for international standardizing bodies (for example, W3C and OASIS). STI is a partner in almost all of the important European research projects in the area of Semantic Web and Semantic Web Services (among others, ASG, DIP, Knowledge Web, SEKT, SUPER, MUSING, TripCom) and maintains a worldwide network of industrial cooperation (among others, Arcelor, SAP, Hewlett-Packard, Siemens, etc.).

In the area of media and society, especially questions dealing with democracy and media in ethnically fragmented societies, including options for overcoming communicative barriers are addressed. (Contact Person: Günther Pallaver)

It is the aim of the project Unveiling the Roles of Creative Consumers in Online Consumer Networks – a Typology of Online Contribution (Contact Person: Andrea Hemetsberger) to observe the content contribution of consumers in the internet and work out a corresponding typology. Due to free access and the variety of initiatives (YouTube, MySpace, SecondLife, Wikipedia, and many others) possibilities have been created so participate actively and make contributions to collective initiatives.

In the area of media and culture, the FWF project Framings of Modernism: The Threshold to Fiction and Film (1890-1950) has just been launched (Head of Project: Mario Klarer). The project sees itself as a contribution to a new literary and media history of modernism with a focus on the competing dominant narrative media film and the novel. The objects of analysis are publishing advertisements, book covers, prefaces or meta-fictional commentaries in novel openings, film posters, or the opening and closing credits of films.

Wittgensteins Worlds - A Modular Knowledge Landscape
(Head of Project: Stefan Neuhaus; Financing: the Swarovski Company)

The goal is the development of an internet platform for all those who are researching in literary criticism, who are interested in literary criticism in the course of their studies, who write criticism themselves or would like to, or who work as literary critics. The homepage offers information on job openings, internships, interesting websites, and pertinent literature. It also includes a scholarly magazine which deals with literary criticism, glosses, book tips, and reviews.

Dziga Vertov in the Leo Cinema (2006/07): A film and lecture series put on by the Department of Slavistics in which the work of the documentary filmmaker and media theoretician Dziga Verto (1896-1954) will be shown The lectures will then comment upon the work from the standpoint of media theory and film history
(Contact Person: Dr. Eva Binder)

In regard to knowledge theory, those activities connected with the initiative entitled

After Cognitivism

should be highlighted (Contact Person: Karl Leidlmair; ). The failure of cognitivism, which had identified cognitive processes with functional, describable computer states, caused a paradigm shift and a re-evaluation of the science of the mind itself.

Jerome Bruner’s theory of meaning, Hubert Dreyfus’s criticism of a de-contextualization of knowledge, and Hilary Putnam’s critique of so-called methodological individualism led to a cognitive revolution which reappraised those aspects which had been ignored by a cognitivism which was only interested in algorithms, namely the content, context, and the circumstances of our knowledge.

Finally, some of the innovative approaches in the areas of the communication of knowledge and of university pedagogy should be mentioned (Also compare the Examples of zivilrecht.onlearn,, jat-online and BASES ). Java-Applets is developing a didactically enriching concept in the teaching of mathematics and statistics (Michael Oberguggenberger, Alexander Ostermann, Janette Walde), in the project bidok (see learning paths are being set up (Volker Schönwiese, Angela Woldrich, and in the Department of Experimental Architecture, a wiki-based learning and information environment is being developed (see; Contact Person: Josef Glas).